When Google penalized people for not executing guest posting strategy in up to the mark way, people thought the end of guest blogging is near. However, the fact that highly quality guest posts are far from over to end makes this strategy an impactful one, even in today’s time. Previously, people had their focus on links and not on how qualitative the work is. This led to Google issuing a warning against ill tactics.
Some commonly found characteristics of a badly written guest post are excessive keywords, poorly drafted content, focused on links, etc. However, precisely written guest posts are even valuable today. There are many guest blogging sites for SEO that you can choose to send a pitch and guest post on. However, if you want to gain a competitive advantage over your rivals, read on to know more about the tips!
Set Your Goals
You need to set your goals precisely so that you know what you want to get out of guest posting and can put your focus on it. Having clear and precise goals can lead to some key benefits in the long run. Some people have their prime focus on generating more referral traffic and set their targets while some want to elevate the level of their SEO performance. If you want to grow your social media following, guest posting is not a bad option either!
List Out the Sites
You can make a spreadsheet of all the sites that you want to guest post on. Making a spreadsheet will allow you to do a further analysis on them. You can search sites with the help of advanced search operators on Google or can also track competitor backlinks via third party services. Try to reach those sites whose domain authority is greater than 25 as the ones below them are not very much appreciated by different search engines.
Maintain The Quality
No matter what you want to achieve from guest posting, your primary and foremost focus should be on the quality of your article. Make sure that what you write is understandable by a naïve user as well. Try to include visuals in your work so that it is more interesting for your audience to read your content and this way, you can organically generate traffic just by focusing on your blog.
Those were some of the tips that you can utilize to gain competitive advantage. As we said, there are numerous guest posting sites for SEO out there with good ratings where you can guest post on but you need to properly research and find them. That being said, the bottom line of every guest posting strategy is to add value to your audience’s interest.
Ref : https://linkpublishers.com/guest-posting-services